Zoom still remains a very popular service, but as most of the world has returned to some form of office work, it has lost a bit of its shine. This compares to 10 million in December 2019. The following month, this figure had risen to 300 million. Yuan stated in a blog post that over the course of May 2020, Zoom was seeing 200 million daily meeting participants. Ease of access and careful work to keep latency below 150 milliseconds (the maximum before conversations start to feel unnatural) have been cited as potential reasons for the app’s success. People in their droves chose Zoom over other options.

With people confined to their homes, apps that allowed us to stay in touch became central to our day-to-day lives. It was in 2020, as we mention above, however, that Zoom really took off. Yuan’s confidence paid off, with a million Zoom users logged within a few months (May 2013), 10 million Zoom users a year later (June 2014), and 40 million around two years post-launch (February 2015). He was confident, however, that he could develop a product more enjoyable to use than the incumbents. Many advised Yuan against entering an already crowded space, in which he would be competing with Microsoft (Skype) and Google as well as his former employer. The Keyword Optimization Cycle simplifies finding the best keywords by providing a template to effectively structure your research process.

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